What Is SEO

Why Is It Important?


Search Engine Optimization or “SEO” for short, is the process of impacting and affecting the visibility of any website on unpaid search engine results. It is basically allowing your website to be found easily by people because it will appear closer to the top of search engine results. This can be achieved without having to pay a huge sums of money to make sure that your website is featured as a premium website on a search engine and therefore appearing at the top of any related search results. Managed Admin SEO company can help you and your website to be on top search engine rankings. But why is this important? People will just find your site anyway?

No, SEO is critical for companies that are looking to expand their presence online. It is one of the cheapest and most effective forms of marketing for any business. SEO literally means that without having to do any serious leg work you can place your company at the top of search engine results. The concept of SEO is simple. When we search engine searches the internet, it will use a input “Syntax” or search words to find the best result. Now, because the internet does not have a dictionary of every website, and therefore you cannot simply ask google to pick you the best results, the only thing search engines can do is search the internet for the keywords that the user has searched. For example, if I am looking for websites to do with dogs (broad search, granted) the search engine will search for the word “dog” across the internet.

seoThe results will then be displayed in order of relevance, so simply put, the website that features the word “dog” the most times, will feature at the top. Of course, you have to understand that this is a basic example. Twin that with the concept that PPC (or paid results) will always appear at the top based on who is paying the most money per search. To illustrate this best if dog.com was using SEO and dog.co.uk was using PPC (pay per click) then if you searched “dog” on a search engine, dog.co.uk would appear before dog.com even though the word “dog” may feature more times, because the company had paid to manipulate the results that way. It is one of the biggest ways companies like Google generate revenue. You should now begin to see the power.